Memphis (Jan. 12) – During Friday’s “Building and Sustaining Independent Media” breakout session, the presenters overviewed their individual independent outlets and suggested how the independent media landscape could be strengthened, yet they could only suggest diversifying when trying to answer the most-asked question of the afternoon: how can independent media make money?
Kim Spencer, executive director of Link TV, said the key to profitability rests in a variety of funding sources. While that may seem obvious, Bonnie Boswell of The Real News took it a step further, noting that the proposed international independent news network would rely on individuals as the primary source of funding, in essence creating a publicly driven media source.
“We intend to have no government financing or advertising,” Boswell said. “We’ve raised $5 million and intend to raise $15 million more. If we can get 250,000 people to give $10 a month then you can be independent.”
Moderator Tracy Van Slyke, publisher of the 30-year-old independent national award-winning news magazine In These Times, noted while independent media may be poor in capital, it boasts rich content. In hopes of increasing the reach of that content, many of the organizations joined Mediaconsortium.org – a network of 35 progressive media organizations filling a void created by the loss of organizations like the Independent Press Association, which folded over a week ago.
“Many funders don’t understand the need for funding of the progressive media landscape,” Vans Slyke said.